1 Your Brand

Whether you are a manufacturer, monobrand retailer or multibrand retailer, whether you have an offline or online presence or both, the starting point for your omnichannel strategy should always be your brand:

• why does your brand exist
  
• What sets it apart from other brands, what makes it unique
• Who are your customers, what are their needs, what is relevant
• What are your core brand values

If you already have a brand manifest that could be our starting point. Alternatively we could help you to define one. 

 
2 Customer Journey

The next step will be the customer journey(s). 

• Map Current Customer Journey
• Define ideal or most sensible journey paths
• Define all Touchpoints, check for brand consistency
• Identify inconsistencies,  Gaps & Opportunities: Where can you add more value, improve the customer experience
• Do we need more/other/redefine touchpoints
• Roadmap optimizing touchpoints, look for right technology